2018 Investment Series Post 25

Everyone loves payday. Just like everyone else, once I get that sweet deposit in the bank it starts burning a hole in my pocket. Before much time I am ready to blow it all on a shopping spree. My store of choice is the stock market, and I’m shopping for the best deals on companies. Here is what I dropped my $1,000 on this Friday, December 7th.

Square inc. (SQ)

The Twenty-Fifth pick of the Let’s Be Millionaires investment series goes to Square inc.

Square is the company behind that nifty little credit card swiping device that you may have seen attached to ipads all over day to day businesses that you visit. What started as a small company has blown up into a massive financial services, mobile payment company.

Square is not only a merchant payment platform, but also a consumer to consumer payment platform. This is through the app formerly known as Square Cash, now called the Cash App. This is a competitor to venmo but without the social media and with the addition of being able to buy and sell bitcoin.

This will be one of the less “hail mary” like investments seeing as Square inc. is a $24 billion company.

Check out square inc. here.

About The Stock

SQ stock went public back in November of 2015 and began trading just below $13 a share. Since then the stock has had quite the run, peaking right around $100 before the October market pullback of this year. Square has ended up getting hit hard, pulling all the way back to the low $60s. I find this to be a nice entry point.

Square is investing significantly in growth and capturing market share. This has caused the company to have a negative EPS, and therefor no relevant P/E ratio. The market cap sits near 24 billion.

This stock could be categorized as a international, fin-tech, large-cap growth stock.

The Speculation

I see square everywhere. It seems like I am having one of the square empowered ipads turned toward me asking what I will tip at least a few times a week. The company has done a great job so far making payment processing accessible to small businesses as well as highly portable businesses like food trucks. I think that they can capture even more market share here.

The cash app also has some potential. I am not sure whether or not it has a shot against venmo and zelle. I do see the cash app as more befitting of the older crowd who want to adopt newer tech such as cash transfer apps, but am not sure whether that crowd would pick them over Zelle, the bank owned payment platform that does the same thing.

I like that Square is ahead of the game in accepting crypto-currency payments, this will allow them to steal more market share if crypto-currencies become more popular forms of payment.

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